In the online world of today, it might seem impossible to ensure your website and web design offers any kind of longevity. The industry standard for everything seems to be changing daily. The digital marketing and social media strategies, that were proven to be best last year, are ow completely out of date. A responsive website design has gone from luxury to an absolute necessity. The way that customers interact online is now completely different than the standards set just a few short years ago.
Good designers and developers recognize the job of great web designs is an ongoing one in the market, currently. There will never be an ultimate standard for the very best website for businesses or brands or start-ups, and your presence, online, will constantly be in a state of evolution.
To keep you up-to-date, and make your website future-proof, all web designs must be flexible and adjustable to all the new devices, standards, and technologies. Technology will change, in the future as well, but you need to know for yourself, whether it’s worthy of your brand to have an online presence that will need to be completely re-created every time technology changes.
User preferences have changed from desktop viewing to tablets and smartphones, and with technology advances – where websites use tons of different formats, styles, and techniques for sharing and displaying information – business owners are concerned about their websites becoming quickly outdated.
Having said that, firstly, we should know why is it that we need to make our websites future-proof. So, the points given below will give you a clearer picture as to why we must make our website’s future proof.
There are several reasons, why you should design your website to protect it from the potential risks that the new-age technology can cause to your online solution.
Constantly changing your website designs will make the user experience suffer. Your customers will get used to some particular layouts and grow comfortable with your design – changing that design can alienate your consumers and sever the connection that they might have had with your company.
The return on investment
Constantly undertaking complete overhauls of your online presence will quickly accumulate the cost of your website designing. Doing so every time whenever a new piece of technology comes out, might affect your website. You are going to go over budget and possibly even bankrupt yourself. Creating a website is expensive, so to do it multiple times a year, or even yearly, will cost you a lot of your money.
With a future-proofed website, you need not overhaul your online presence all the time – instead, you can evolve your website, slowly and steadily to make sure that it keeps up with the best standards for a user-friendly design.
Brand Identity And Familiarity
If you change your online presence regularly, it can cause long-lasting damage to your brand identity. It also portrays that your business isn’t sure and confident about its goal and motive. And, this can damage your brand identity. Your customers will grow familiar with your website design and comfortable with your business idea and constantly changing your design or layout is never a good idea for your online presence.
How to future-proof your website?
To help business owners, digital marketers, and website designers, we have stated a few ways in which you can future-proof your website.
Keep things simple– Keeping things simple is always a good idea with any type of marketing, but it is essential in digital marketing. Your readers must be able to navigate your site and all the features they want must be easily accessible for them or they will exit your site and find another site that is more intuitive and user-friendly.
Carefully plan journeys to build credibility and sell to your customers – Every interaction counts. A touchpoint is any interaction that a potential customer has with a brand while viewing products and on their journey to a purchase decision. An online touchpoint action can be considered to be anything- from viewing a social media post to reading a customer review.
A customer’s purchase decision is boosted from a bond created, through a series of positive, engaging, consistent, and authentic touchpoints. It’s your role to make sure that your website has user-friendly designs for customers to have an easy touchpoint interaction is an accurate image of your brand. A single touchpoint that doesn’t interact or engage with customers could damage your relationship with them.
Select The Right Framework – There are several frameworks for the website, in use today, and they each offer different ways of developing the website. Most of the developers will tend to use the same system because it is the most convenient, easiest, and most effective. It is usually the developers, who decide which becomes the industry standard.
Work within a tried-and-true content management system – While choosing a content management system (CMS) for your website, you must find a solution that has the capacity and capability to evolve along with your demands and needs. It must be the one that will remain a reliable partner for years into the future.
Editable Website Options – To create a website with a range of future proof options is very time-consuming, but will help to save money in the long run. Flexibility in terms of website designing in modern times is extremely important. You should choose a website development platform that allows you to make changes, to make sure that you can enjoy the best in terms of a future-proofed website.
Cross-platform compatibility – There are several ways to access the web. Keep an eye on insights of Google Analytics to check the browsers or the devices your viewers are using. Know your audience and make sure your site performs smoothly on the devices they’re most likely to use.
Security – Keep information encrypted so only the intended audience gets it is one thing. An SSL certificate on your website will build trust with your customer community. They want to be sure that when they purchase through your site, their personal, as well as financial information, is safe.
Data-informed decisions- Using data to make informed decisions is the success of your website. With the correct software, you can start collecting important information about your customers, like finding out how they got to your website, how long did they stay and where did they leave. By knowing this, you can start to optimize your website content to build and nurture your customer base.
Implement clean code- It’s good to use shortcuts when you are creating and coding your site. However, as your business expands, you may need to hire designers and coders to work on your website. It’s a great idea to keep your coding clean so that the ones who come after you will be able to decode and add to what you have already set up. Clean code also means you can make changes and updates quickly.
Create evergreen content- Writing about how COVID-19 has affected your business or the economic turndown due to the pandemic, maybe timely now, but in future years, these references will make your content seem outdated, irrelevant, and unattractive to search engines. It is better to focus on topics that will interest your readers for years to come.
Is Your Website Device Ready?
As a relatively new feature, responsive design is still in the process of popularity and is a major need for most businesses.
What Is A Responsive Website?
A responsive e-commerce solution is designed to be able to adapt the specifics of a certain device. This can mean adjusting the layout or the size of content- which includes text, images, and video, to fit in with the screen size of a mobile device. This includes:
Mobile-Friendly – Now, mobile device usage is taking the web by storm, no business can afford to present a sub-standard mobile solution. Any website that cannot remain connected with its customers through mobile devices is missing a major advantage in the e-commerce competition.
Increased Usability – The site actively adjusts itself to the user’s favorite gadget, thus, the UX of the entire interaction will increase highly. Customers won’t get irritated by pages that don’t load correctly. Primarily, responsive website design works to make sure that the visitors remain on your website.
More Relevant – Mobile users, tend to look for quick information. They don’t want to hunt through lots of information to find what they are in search of. A responsive design automatically sums up a site to its most basic information. Therefore, it is highly recommended for an e-commerce solution, needed for a mobile user.
SEO-Friendly – Responsive designs allow you to use up all of your SEO efforts on a single location, rather than having to undertake several different kinds of optimization efforts. This means that your content now has links all lead to the one domain that you want your audience to see, with no site-slowing or customer-annoying side effects. Apart from this, Google and other search engines, love websites that can offer a great service on all devices.
Title: Tips to have an Amazing And Future-Proof Website
Disc: If you’re looking for a high-quality, future-proofed website for planned education and sales to your customers. Here Tips to have Amazing and Future-Proof Website
Author Bio: Jignesh Vaghasiya is the CEO of Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta