Social media advertising has become a great source of traffic. Facebook marketing has become one of the best social media marketing tools. With more than 2.8monthly active billion users, Facebook provides marketers a great opportunity to get a huge number of organic traffic.
When we are talking about marketing with social media, Facebook comes up as one of the best social media platforms.
According to the markets, they use Facebook ads in the right way and get the sufficient amount of traffic they want. But, the question is, what is the right way? How to use Facebook ads efficiently? Are you creating and running the right type of ads for your business?
This blog covers the topic “How to create Facebook ads: Step by Step Guide to Advertise on Facebook.”
If you are new to Facebook ads this information is for you for a better start in order to get the organic traffic.
Overview to Facebook Advertisement
Facebook offers five main types of ads to run and those are Images, videos, carousel (multiple images), collection (shopping post), and instant experience ads. You can place these ads in the newsfeed, on sidebars, audience networks, and Instagram.
You all are well known and familiar with the news feed and sidebar ads.
Audience network ads are those which are placed on website and applications. This is also a great reason why digital marketing company in Delhi like Facebook ads.
All the ads and placements are categorized into elements-
- Ad sets
How to Advertise on Facebook Marketing Tool
First, you have to make a Facebook business page and the game begins. Go straight to the Facebook ads manager to create your Facebook ad campaign. Now focus on these steps-
1) Choose your Objective of Running Ads
After login into Facebook ads manager, open the campaign and click on the green color “Create” button.
It’s time to select your objective based on your requirement. This list covers all the objectives from brand awareness to increase traffic and lead generation to app installs.
- Brand awareness
- App installs
- Video views
- Lead generation
- Catalog sales
- Store traffic
Choose your objective from this list keeping your goal in mind.
Objectives like sales, you can pay per action but for the objectives like traffic and views, Facebook charges for impressions.
2) Campaign Name
After selecting the objective, click on continue and you will be redirected to the page where you have to name your Facebook ad campaign.
3) Target Your Audience
If you are new to paid advertisements on social media then you should experiment with different targeting options until you reach the right audience.
To narrow your focus, Facebook provides an audience definition gauge. It analyzes all your selected properties and shows the potential audience.
Whether you want to target a specific audience or broader, this gauge will help you in doing that.
If your objective is to get traffic on your website, you should target the people who you know will be interested in your product or service. According to your objective, choose your audience and then continue the further process of the campaign.
You can target your audience on Facebook by selecting-
- Ethnic affinity
- Politics (US)
- Life events
Facebook also allows you to select the custom audience. This will allows you to target the existing audience among the people that are using Facebook.
Once you find your right responding audience on Facebook, you can save it in order to use it again instead of choosing again and again for ads.
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4) Time to Set Your Budget
Once your audience is selected and you are done with it, now time to set the budget for your ads. You get two options, one is a daily budget and another one is a lifetime budget.
Daily budget is good for those who want to run their ad set run continuously throughout the day. Every add set may have its separate finances and the minimum budget for an ad set is $1 and must be 2X your cost per click. In the daily budget option, Facebook will pace your spending per day basis.
Lifetime budget is for those who want to run their ad for a specific period. Your budget will be spending over the time you have set for your ad to run.
There is an option available that shows “show advanced options”. This option allows you to adjust few things such as-
Schedule- If you want to customize the start and end dates, this section would be helpful for you. You can also set the parameters to run your ads for specific hours or days of a week.
Optimizing & pricing– This option allows you to bid for your objective, clicks, or impressions and it will alter your ad, how it is displayed and paid.
Delivery– There are two categories available in the delivery option. One is standard that means your ads will be shows throughout the day. Another one is accelerated, which helps you to reach the targeted audience quickly for time-sensitive ads. The accelerated option requires manual bid pricing.
5) Choose Facebook Ads Placement
Now choose where you want to display your ads. If you are not sure about which placement would do good then choose automatic placement. Once you will get used to the Facebook ads and have more experience, you can place your Facebook ads in a specific location as you want.
You will get the options like device types (mobile, desktop, or both), platform (Facebook, Instagram, audience network, or messenger), placements (newsfeed, stories, in-stream, in-article, apps or sites), and operating system (iOS or Android).
6) Create your Advertisement
Choose your ad format and add the text and media to it. The formats there can be vary based on different objectives.
You can show your creativity if you are going to add videos, images, or slideshows.
Don’t miss the preview tool on the right side of the page that shows you how your ads are looking at your placements.
To create a perfect ad, you should check your characters count twice because anything extra beyond the text limit will not be seen in the ads.
If you are satisfied with the customization you have done, click the “Publish” button.