Success Stories Of Augmented Reality
One of the finest examples of augmented reality marketing strategy is set by Netflix. They created a huge hype for its TV show Stranger Things by implementing AR/VR-enabled lenses. Using Snapchat filters, they enabled users to record videos of themselves while walking through the haunted house shown in the series. They also added the monster “Demogorgon” that would pop out of the wall.
Like Netflix, there are many other brands that are leveraging AR for customer engagement. For instance,
Augmented Reality Vs Virtual Reality
Amazon implemented a virtual try-on feature for customers to try products before purchasing. Coca-Cola created an AR-led campaign with WWF to immerse people in the experience of Polar Bears’ life. Nestle create a cereal breakfast box game. Burberry’s digital illustration and Gap’s fitting room are other augmented reality marketing examples that you can take inspiration from.
Here are a few more examples to add to the list of creative marketing ideas.
In 2014, Pepsi implemented an augmented reality marketing strategy to entertain the people at the London bus shelter. They made it look like a flying saucer, UFO, lion, crashing meteor, and other objects were grabbing people off the street. The technology allowed Londoners to engage and have fun while waiting for the bus.
Pepsi’s marketing strategy not only amazed customers but encouraged them to share their experience on social media using the hashtag #LiveforNow. And in return helped Pepsi to create a buzz around their own brand. This experience’s video still tops Youtube’s most viewed advertising campaigns list. See it yourself.
Nothing can beat the experience of trying on makeup products in-house. However, the struggle of visiting stores is real and Sephora understood this. They brought in virtual makeup try-on apps – Virtual Artist App and ModiFace.
The AR-enabled Virtual Artist app allows users to see how makeup products would look on them without actually putting them on. Users can also know the products/elements they would need to apply certain products.
In addition to this, ModiFace shows users the results of applying skincare products for a month. It shows the difference in the skin, which is not possible while shopping from the store.
This try before buy app helps Sephora drive their sales and attract more customers by improving the user experience. If you look around, you’ll notice that other cosmetic brands like L’Oreal, Orly are also leveraging AR to enhance the customer experience.
The reason why many eCommerce stores are implementing AR is the convenience it provides customers. It helps them with their products. Gucci is one of those augmented reality marketing examples in retail. It lets users try on different shades/styles of sneakers by simply pointing the phone camera downwards. By swiping left/right, users can change in the new pair. It allows users to take a photo and share it on social media or in groups.
The virtual try-on feature is set to help retail businesses reduce returns and boost conversion. It would eliminate the purchase uncertainty of online buyers. Here’s a glimpse of it.
Home is a vibe. And setting it up with a Bohemian style or the modern chic furniture that contrasts with the colors and the interior is not easy, especially if you’re buying it online. You need to have a clear understanding of how the chair or a bookshelf would look in real space. What if the sofa doesn’t fit in the hall as you hoped?
Therefore, IKEA launched an AR app that allows shoppers to place the furniture in their rooms and see how it would look when purchased. Shoppers can browse through different furniture and choose one that best suits their requirements and style.
Well, it’s not the only one to use an augmented reality marketing strategy to provide value to the customers. Home Depot, Lowe’s, and Sayduck Furniture Visualizer are other apps that use similar technology to give your home – a perfect vibe.
A thought about magnum ice cream in itself gives a feeling of fulfillment. Imagine the level of satisfaction you would receive when you personalize your ice cream and see those ice cream coating and drizzles at 180 degrees.
Let me tell you that Magnum has already transformed this imagination into reality. It has partnered with Blippar to let users immerse themselves in the world of 18 different ice cream flavors. With AR technology, users can personalize their ice cream and even view the shots in 180 degrees. The compelling and shareable experience that users receive will help brands reach a wide audience in a personalized way.
Pizza Hut, McDonald, Burger King are a few of the other augmented reality marketing examples in the F&B industry.
The Walking Dead
We already know the craze around Pokemon Go. In fact, it would be unfair to refuse that Pokemon Go revolutionized augmented reality in marketing. It gave marketers the idea of creative strategies that they could implement to engage with customers.
Following the footprints of Pokemon Go came another game, ‘The Walking Dead: Our World.’ This AR-enabled game lets you fight off the walkers in your locality, such as a park or home. “It enables you to fight for survival in your own surroundings in a new way,” says CEO Teemu Huuhtanen.
Movies, theatres, series, documentaries are an integral part of our lives. We like to unwind our day by experiencing the dramas and fun in other lives. For instance, a horror movie helps us forget our stress for the time being, and so on. But the one thing that no one likes is watching trailers of upcoming movies in-between movies. That’s one thing we all hate about theatres but love about AMC theatres.
AMC theatres have implemented an augmented reality marketing strategy into their AMC app. The app allows users to scan the movie poster and receive information about the same. They can view the release date and the trailer. If they find it interesting, they can even pre-book the tickets from the app.
Just another example of delivering a message at the right time and place.
You can take inspiration from these and the other augmented reality marketing examples to bring in creativity. You can even implement these creative ideas in your AR-led marketing strategies. It would help you promote your business with something unique, crazy, compelling, and informative.
Also, keep researching how other brands are leveraging AR. After all, a child that reads turns out to be an adult that thinks.
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